PFCC supports the Safer Essex Roads Partnership’s Vision Zero campaign

This week, the Safer Essex Roads Partnership (SERP) officially commenced public engagement with the release of its draft strategy, detailing how Vision Zero could be achieved in Essex.

Vision Zero was launched as an aspiration in November 2020 but on Tuesday, the Partnership released the draft strategy as part of a pop-up event using a digi-van, campaign materials and with support from the Project Edward Team.

Shoppers will have seen Extra Eyes videos, the ‘Towards Zero’ film and other short clips showing speed enforcement and innovative road layouts to provide safe space for cyclists displayed on the big digi-van screens. The My Small Change campaign car was also on site, drawing in young drivers and to help the team emphasise the importance of vehicle safety as part of Vision Zero.

The Partnership chose to launch during Project Edward week (Every Day Without A Road Death), when the Project Edward Team and the Driving for Better Business team were undertaking a national tour, to draw attention to, and support for, our joint goal of achieving no road deaths.

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Roger Hirst, Police, Fire and Crime Commissioner for Essex, said: “More people are killed or seriously on our roads than they are by any other crime type and we must all do more to prevent this.

“It’s vital we support this campaign and work with the Safer Essex Roads Partnership to deliver Vision Zero. In our proposed Police and Crime Plan for Essex, improving safety on our roads is a priority with the objectives of continuing to improve road safety, promote safer driving behaviours and robustly targeting those who cause the most harm on our roads.”